In many respects, worldsourcing is both a response to and the product of the forces of globalization – its catalysts – which are causing massive macro- and socio-economic shifts in the global business and consumer landscape. By catalysts, I’m referring to shifts in capital flows and investments, talent and intellectual property, energy and resource allocation, connectivity and information transparency, GDP and consumer purchase influence, and innovation, to name a few.
We’re witnessing no less than a paradigm shift in the global business and consumer landscape. The ability to interpret, navigate and respond to these catalysts will define the future success of every business aspiring to position itself for success in the post-globalization environment.