Sunday, October 17, 2010

Harris Interactive

  • Nearly 4 out of 5 U.S. adults receive bills from cell phone and credit card companies, and the majority trust credit cards companies more than cell phone companies when it comes to accurately billing them for a payment
  • Older adults are significantly more likely than their younger counterparts to trust credit card companies more than cell phone companies
  • 93% of U.S. adults own a cell phone, and nearly half of these adults think it's at least somewhat safe to make a purchase through their cell phone with 26% saying they think it's fairly or very safe to do so
  • Assuming it was safe to make purchases through cell phones, nearly half of cell phone owners would be willing to make purchases this way
  • Of those who would be willing to make purchases through their cellphone, three-fourth would be willing to buy entertainment items
  • Many would also purchase food/drink items and over half would be willing to purchase hotel rooms and/or tickets for travel this way
  • Men who own a cell phone are more likely than their female counterparts to think it is safe to make purchases through their cell phones
  • Younger cell phone owning adults are also more likely than older counterparts to think it's at least somewhat safe to make purchases
  • Those who own a cell phone and have a college degree or higher are more likely than those who own a cell phone and have a high school degree or less to think it's at least somewhat safe
  • Adults who receive bills from both cell phone and credit cards companies and make $75,000 per year or more are more likely than their counterparts who make less than $35,000 per year to trust credit cards companies more than cell phone companies when it comes to accurately billing them for payment

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