Increasingly, in the new open innovation model, innovative products are made public before being finalised, through the so-called permanent beta approach, because such large-scale deployment brings insights that would not be evident in a protected environment. A parallel change is likely to happen in science: results will no longer be solely delivered as a finished product (the publication of a journal or book) but as draft products, in order to enable wider feedback and subsequent improvement, enabled by the sharing of rough data, facilitating serendipitous innovation. This will also help to meet the demand for improved knowledge transfer.
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