John Naisbitt

Although for me the changes were clearly under way, some of the new directions I saw seemed unlikely at the time. I risked displeasing the experts, who could have argued that describing the world in terms of shift ing categories would be too simplistic. But I thought it was worth the risk. I felt that in a world where events and ideas were analyzed to the point of lifelessness, where complexity grew by quantum leaps, where the information din was so high that one had to shriek to be heard above it, people were hungry for structure. With a simple framework, we could begin to make sense of the world. And we could change the framework, as the world itself changed.