Rachel Sterne had to know she was in for some public scrutiny after Mayor Bloomberg announced her appointment as the city's first-ever chief digital officer this week. Presumably the 27-year-old entrepreneur and Columbia Business School professor was hired in part for her social-media savvy and public presence online. Her work with GroundReport, the citizen news portal she founded in 2006, also seems likely to inform the next logical step of aging initiatives like Bloomberg's 311 system. Indeed, Sterne, who will take home $115,000 for the gig, told the Times, "A big part of this is listening to New Yorkers and being responsive,” and said she planned to use Twitter and Facebook to do it. But after the Journal culled messages from her Facebook wall about the new job, Sterne ended up changing her privacy settings to reduce her digital footprint, or footprint-in-mouth, if you will.
Rachel Sterne had to know she was in for some public scrutiny after Mayor Bloomberg announced her appointment as the city's first-ever chief digital officer this week. Presumably the 27-year-old entrepreneur and Columbia Business School professor was hired in part for her social-media savvy and public presence online. Her work with GroundReport, the citizen news portal she founded in 2006, also seems likely to inform the next logical step of aging initiatives like Bloomberg's 311 system. Indeed, Sterne, who will take home $115,000 for the gig, told the Times, "A big part of this is listening to New Yorkers and being responsive,” and said she planned to use Twitter and Facebook to do it. But after the Journal culled messages from her Facebook wall about the new job, Sterne ended up changing her privacy settings to reduce her digital footprint, or footprint-in-mouth, if you will.
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