Headquartered in New York, with further presence in London and Zurich, we specialize in providing leading brand technology.
From digital brand guidelines to eCommerce and social media platforms, our technology solutions turn our clients’ online brand plans into reality.
We’ve pioneered more customized and user friendly digital brand asset management systems for over 12 years, with over 250,000 users, working in over 65 client organizations, in 14 languages across 211 countries.
BrandWizard is a wholly owned subsidiary of Interbrand – a leading brand consultancy owned by Omnicom Inc.
BrandWizard
ReplyDeletehttp://www.brandwizard.com/
Brand and Content Management Systems
ReplyDeleteOur brand management systems are central online repositories specifically tailored to house brand assets, guidelines, images, logos, and templates, organized around the key target audience needs.
We customize the interface of each system according to our clients' brand guidelines using cascading style sheets (CSS), and the store front completely reflects the client's brand.
Our systems connect all the tools our clients rely on to express brand identity, and provide their users with quick and easy access to the materials and the guidance they need to implement the brand correctly.
This approach allows the core brand-marketing teams to control, get to market faster, communicate more effectively internally and externally, and drive significant cost savings across their business.
Strategic Systems Consulting
ReplyDeleteOur brand management workshops help our prospects and clients in identifying, gathering and prioritizing their business requirements for systems and tools.
Features:
- Business process analysis
- Discovery audits
- User paths/digital personas
- Information Architecture
- Network topology
- Systems assessment
- Systems integration and single sign-on
- Help desk and support
Workflow & Approval Tools
ReplyDeleteWorkflow and Approval tools are systemized online processes for reviewing and approving marketing materials before release.
The business logic for the approval could be set as a material, tactic, geographic, campaign or user group level – or a combination of all of the above.
There are sequential or concurrent approvals with legal and regulatory which ensure that items are not only on-brand, but are legally compliant as well.
The built in administration tools can manage the approver/reviewer roles assignment and responsibility for each submission.
Project workflow tool is the management of multiple projects, with stakeholder sign offs, agency briefs, final compliance and print ordering.
Ad, Collateral & Packaging Wizards
ReplyDeleteAd, Collateral, and Packaging Wizards give client brand and agency users ‘latitude within limits’, allowing your people freedom to create while ensuring consistent execution. The system leads to considerable savings resulting from less rework, less agency time required and more consistent communications.
Leveraging Adobe InDesign server, marketing and advertising materials can be created on the fly, allowing multi-variants to be created very cost effectively and ready for market testing in a matter of minutes.
All marketing materials can be stored, categorized, customized, estimated on for print and production purposes, ordered, downloaded, approved and subsequently archived.
Powerful user and administration controls allow companies to manage the entire creative lifecycle, right through to integration with procurement, printers and warehouse distribution.
Reports can provide marketing managers with real-time data on which pieces are being used; which taglines, images and concepts are resonating in the field; and what teams and individuals are proactively marketing versus those that may need encouragement, support and training.