Strategy is the fine art of keeping every factor and element in perfect balance.
Interbrand started in 1974 when the world still thought of brands as just another word for logo.
We have changed the world’s view of branding and brand management by creating and managing brands as valuable business assets.
We now have nearly 40 offices and are the world’s largest brand consultancy.
We bring together a diverse range of insightful thinkers making our business both rigorously analytical and highly creative.
Interbrand has the broadest geographical presence – offering more people, more disciplines, and more knowledge tailored to our clients. Our work goes deeper and further.
We create and manage brand value by making the brand central to the business’s strategic aims. We’re not interested in simply being the world’s biggest brand consultancy. We want to be the most valued.
Interbrand
ReplyDeletehttp://www.interbrand.com/
Brand Strategy
ReplyDeleteStrategy is the fine art of keeping every factor and element in perfect balance.
By working closely with our clients, our Brand Strategy team defines and puts in place the actions needed to deliver an agreed result. This will be in line with the overall business strategy behind the brand creation, and ensure the long-term, consistent implementation and management of the brand.
Brand Valuation
ReplyDeleteHaving an accurate measure of a brand’s value is essential to defining business strategy.
We pioneered brand valuation in 1984, understanding the importance of an accurate measure of a brand’s worth in business strategy.
As the first company to publicly put a value on a brand, we have seen the worth of the brand itself, far outstrip its physical assets. This makes our valuation process a uniquely valuable strategy and validation tool – recognized by businesses, academic and regulatory bodies, and accountancy and legal practices. For our clients, it is essential for any form of investment and marketing decisions.
To date we’ve conducted several thousand valuations, giving us unrivaled breadth and depth of sector knowledge. So, an Interbrand valuation carries ultimate market credibility.
Corporate Design
ReplyDeleteVisually a brand must do more than capture attention, it must capture your brand strategy and bring it to life.
Our Corporate Design teams create identity systems that give a visual language to analytical knowledge and strategic thinking. That way, we understand how the brand will be seen and interacted with, as well as the business context in which it must function. We identify and utilize every brand touchpoint – from print to environments – so that we can create a lasting and coherent brand identity system.
Digital
ReplyDeleteDigital is more than just websites. It is mobile devices and applications, interactive kiosk and installations, and full-scale interactive environments. We build brand experiences within a digital environment. Our capabilities and resources ensure that the digital experience is a seamless and vibrant element of your brand.
Digital Brand Management
ReplyDeleteInterbrand’s sister agency, BrandWizard, specializes in providing leading brand technology; from digital brand guidelines to e-commerce and social media platforms. Working as a seamless part of the Interbrand team, BrandWizard uses technology expertise and solutions to bring our brand plans to life online. Web-based brand management solutions can provide your brand team, employees and agency partners with instant access to corporate identity materials, brand guidelines, packaging artwork and more, to ensure your brand is consistent across all your activities.