Core Values of Haier:
- Customer Oriented – Think what consumers think
- Development Focused - Entrepreneurial spirit and creativity
- Interest Driven – Win-Win Culture
Thursday, February 16, 2012
海尔
Innovation is “the Way of Haier”, which means: create values for customer on the basis of world-class systems and platforms, so as to establish a win-win culture. Meanwhile, Haier is committed to long term success, which depends to a large extent on our values.
Core Values of Haier:
Core Values of Haier:
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Think What Consumers Think – Impetus for Haier’s Customer Creation
ReplyDeleteThinking what consumer thinks means not only to meet but also to create consumer needs. We constantly challenge ourselves to make break-through in the ever-changing world.
We don’t change with the world, but strive to create trends – this has become part of our DNA.
This DNA, together with our “Enterprising and Innovative” culture, constitutes our core competitive force in the market: the more the world changes, the faster the consumers shift, the greater success we achieve.
Enterprising and Innovative: Part of Haier’s DNA
Haier’s philosophy is not only guidance on individual development, but also restricts on employee values. “Think What Consumers Think” requires everyone to be enterprising and innovative.
By “enterprising” we mean entrepreneurial spirit, which is encouraged for everyone at Haier: we should actively take charge and be our own CEO.
The essence of innovation lies with value creation, which is in turn derived from customer creation.
Win-Win Culture: The Guarantee for the Sustainable Growth of Haier
Haier is about all stakeholders – our employees, customers and shareholders. Only the win-win culture can guarantee the sustainable growth of Haier. In order to realize this goal, Haier will continue to innovate its business modes to build a Haier-specific win-win culture – the enterprising and innovative employees will be committed to value creation for customers in different independent operations, while at the same time realize values for themselves, the company and shareholders.
In independent operations, each employee enters into a contract with the customer, shifting from “managed and motivated” to “self-managed and self-motivated”. This is what we call “human-oriented management”.
The win-win culture at Haier provides resource and system support for every employee to be enterprising and innovative, which ensures spontaneous innovation in the ever-changing world.