Friday, September 23, 2011

Verne G. Kopytoff

Encouraging employees to buy their own laptops, or bring their mobile phones and iPads from home, is gaining traction in the workplace. ... 48 percent of information workers buy smartphones for work without considering what their IT department supports. By being more flexible, companies are hoping that workers will be more comfortable with their devices and therefore more productive.
"Bring your own device" policies are also shifting the balance of power among electronics makers. Manufacturers good at selling to consumers are increasingly gaining the upper hand, while those focused on bulk corporate sales are slipping.
It’s not just electronics. A variety of online services that were originally aimed at consumers are crossing over. Google is hoping that people using its Gmail and Google Docs products will produce a guerrilla movement inside corporations strong enough to displace Microsoft and its Office suite of software. Skype, the Internet calling service that started as a way to call friends at no charge, is pushing into the workplace. Dropbox, originally pitched as a way for people to store and share personal documents online, has also gained a foothold in businesses.

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