Tips For Startup Websites That Work
- What will you do for me? What does the product do? Why should I care?
- Who is it for?
- How does it work?
- Why your product and not something else?
- What does it cost?
- How can I try it?
- Who’s behind it?
- Where are you?
- Keep me posted.
- Look Alive!
Though all of the above take some thought and effort, it is likely that this investment will pay off very well.
OnStartups.com
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Today’s customers have short attention spans and a generally cynical nature. There are simply too many things competing for their time and money for them to cut you any slack. If you doubt this, monitor your own behavior when it comes to browsing the web and evaluating products. If you’re honest with yourself, you’ll learn lots of interesting things about how/why customers buy. Just put yourself in the shoes of the customer. The power of empathy is amazing and will teach you a lot. If you were a random visitor to your own website, what would you think? And, if a website did all or most of the things above – would you be more likely to try or buy?
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