Ideas are the currency of the future.
The unreasonable power of creativity is the key to open any door,
no matter how complex or contorted the combination lock.
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As a past resident and regular visitor to the Middle East, I am close to the region’s hopes, fears and dreams. I anticipate there will be an Israeli-Palestinian reconciliation, not tomorrow, but one day soon. Harmony will put an end to conflict, and the solution will be sparked by creativity.
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We are entering a global moment of the people, not of the institutions; a time where diverse groups coalesce the power and the speed to unite to help solve problems and bring freedom to the surface.
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Welcome to the Impossible Brief.
http://www.theimpossiblebrief.com/
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ReplyDeleteIdeas are the currency of the future.
The unreasonable power of creativity is the key to open any door,
no matter how complex or contorted the combination lock.
This is the audacious premise of the Impossible Brief, and this book of imaginations from the global community of creative minds suggests that the most powerful force for change is not in processes of logic or eruptions of emotion, but in flashes of originality that hold them in formation.
As a past resident and regular visitor to the Middle East, I am close to the region’s hopes, fears and dreams. I anticipate there will be an Israeli-Palestinian reconciliation, not tomorrow, but one day soon. Harmony will put an end to conflict, and the solution will be sparked by creativity.
The start-up that we have called The Impossible Brief has happened against a current political backdrop of activations by people in many countries for participation and involvement in their destinies.
We are entering a global moment of the people, not of the institutions; a time where diverse groups coalesce the power and the speed to unite to help solve problems and bring freedom to the surface.
The ideas within these pages, and the community of inspirers that gathered around them, are simply an advance party of magic that will come to pass.
Welcome to the Impossible Brief.
*Kevin Roberts / CEO, Worldwide of Saatchi & Saatchi